Unbelievably brilliant picture made possible by over a billion colors, producing images you have to see to believe. Boasting 100 percent color volume thanks to Samsung's proprietary. Quantum dots, picture quality, and color volume have been elevated beyond any prior Samsung product. HDR Elite delivers elite contrast and expanded color detail, even in the brightest and darkest areas in any scene. Elite Black unveils elite shades of black, bringing new life to dark scenes. Motion Rate 240 brings sports and fast-moving content to life.