Lancome Vintage Ruby (306) L'Absolu Rouge Ruby Cream Lipstick is a soft, pink-leaning coral with moderate, warm undertones and a cream finish. It had opaque color coverage that applied fairly evenly to my lips, but there was a bit of product that settled into my lip lines over time. I was able to smooth it out for the most part by pressing my lips together as the color wore down.
The texture was moderately dense, more like a velvety-cream but firm enough that there was a little tugging during application. Once on my lips, it was rather comfortable to wear as it stayed in place well but didn't feel clingy. It wore nicely for four and a half hours and felt lightly hydrating over time.