• Clinically proven mildness formula, is designed for baby’s delicate skin
• Use to soothe and relieve dry, rough patches
• Leaves skin smooth and feeling baby soft

We’re committed to delivering the best for babies. For decades, we’ve pioneered research to further understand the unique needs of baby’s eyes, skin and hair. This science is behind every one of our gentle and mild products, which meet or exceed industry and regulatory standards. At Johnson’s, we believe social responsibility matters. That's why we're always pushing ourselves to improve - our products, our communities, and our impact on the planet. We purposefully chose to keep fragrance in our new products because scent plays a key part in happy, healthy baby development. In collaboration with the world’s premier fragrance houses, we created our new gentle scents. In a study, babies bathed with a fragrance bath product engaged 30% more with their mothers after bath, compared to babies bathed in a non-fragrance bath. We partnered with Dr. Jodi Mindell, a leading pediatric sleep expert from Saint Joseph's University and the Children's Hospital of Philadelphia, to develop our 3-Step Bedtime Routine. Our brands are rooted in the mission to give every child the healthiest start in life, which isn't possible in a world where racial inequality exists. Join us in learning how we can empower our children to embrace and celebrate differences to get closer to a future without racial bias.